Frys B&M to PM "authorized" online competitors, offer 30 day price protection
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Found in today's Frys 4-page color "Cyber Week" ad in the San Diego UT.
Not sure how long the offer lasts, but the ad claims that they will PM any "authorized" local or online competitor; in the case of the latter, item must be "ready to ship" - meaning they will try to verify.
In addition, they claim to offer a 30 day 110% price guarantee on most items - 15-day limitation on a short list of items.
Good for those unhappy with the underwhelming deals so far this year, smart marketing move to capture market share this holiday season.
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